Nollywood actress Ruth Kadiri recently shared her reasons for choosing YouTube as a platform to showcase her movies in an interview with BBC Pidgin. Kadiri explained that she turned to YouTube because she wanted a space where she could freely express herself and tell her stories without the constraints and regulations often present in traditional film production.
She recalled how, despite initial discouragement, she decided to take the leap and start uploading her films. Kadiri highlighted her experience of watching musical videos on YouTube during a period of boredom while she was abroad to give birth. Seeing others successfully upload films on the platform inspired her to try it herself upon returning.
Despite being warned about the perceived lack of financial reward from YouTube uploads, Kadiri was more focused on the opportunity to showcase her creativity and share her narratives. She emphasized that even if her early attempts were not perfect, they served as valuable learning experiences for her and her team.
Regarding competition on YouTube, Kadiri expressed confidence in the platform’s potential and the opportunities it offers filmmakers and content creators. She pointed out that YouTube plays a crucial role in sustaining livelihoods within the film industry, underscoring its significance beyond mere entertainment.
In summary, Ruth Kadiri’s decision to embrace YouTube for her films reflects her desire for creative freedom and her belief in the platform’s potential to reach audiences while providing valuable learning opportunities for her team. Her story serves as an encouragement to aspiring filmmakers looking to explore alternative avenues for sharing their work in an evolving digital landscape.