Temi Otedola has been announced as the new ‘African Digital Brand Ambassador’ for L’Oréal Paris, one of the world’s leading cosmetic brands. The appointment was revealed in a statement by Issima Oniangue, the General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal.
According to Oniangue, Otedola’s unique style, confidence, and passion for beauty perfectly align with L’Oréal Paris’ ethos of empowerment and sophistication. This partnership signifies a new era of glamour and innovation in beauty for the region, aiming to celebrate and cater to the diverse beauty of African women.
The statement emphasized L’Oréal Paris’ commitment to promoting equal rights and self-esteem through their partnerships and initiatives. It highlighted the timeless relevance of the slogan “Because I’m Worth It,” which has been honoring extraordinary women for decades.
Otedola’s appointment as the digital ambassador for Africa is historic, marking her as the first Nigerian to represent the iconic brand. Alongside ambassadors like Kendall Jenner and Viola Davis, Otedola will play a pivotal role in celebrating beauty in all its forms across the African continent.
As the face of L’Oréal Paris Makeup, Otedola will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa.
In response, Otedola expressed her excitement and honor at partnering with L’Oréal Paris Makeup. She reminisced about her childhood experiences with L’Oréal Paris products and expressed deep respect for the company’s values and vision. Otedola resonated with the confident and unapologetic L’Oréal Paris woman, expressing her eagerness to embark on this journey with a brand that has consistently demonstrated excellence over the years.